Colorful Illustrations Reference Notable Moments in SECCA History
The Southeastern Center for Contemporary Art (SECCA) is proud to celebrate the organization's 65th anniversary with a colorful new campaign featuring an augmented reality experience, new merchandise, Instagram stickers, and more. The campaign comes on the heels of SECCA's 65th birthday celebration on Saturday, October 2 with musical performances by North Carolina folk luminaries Bowerbirds and Molly Sarlé.
SECCA's 65th anniversary campaign centers on a series of colorful illustrations inspired by notable moments in SECCA history, referencing alumni artists like Maya Lin, Mr. Imagination, William Wegman, recent exhibitor Jillian Mayer, and moments from deeper within the museum archives.
The anniversary campaign marks SECCA's first foray into augmented reality, with a new experience available to explore via Adobe Aero. Viewable for free with iPhone, iPad and Android devices, the SECCA AR experience blurs the lines between our physical and digital worlds by overlaying colorful animations on top of the user's camera view. Users are invited to discover a vibrant landscape with familiar landmarks, sculptures, and friendly faces in the immersive 360° augmented reality experience.
"We were interested in using new technologies to bring some of SECCA's memorable moments to life, which led us to AR," says Philip Pledger, Marketing Director at SECCA. "The experience has a warm analog vibe that feels a little nostalgic, and a little mysterious. We wanted to capture a sense of discovery and exploration, reflecting the ever-changing nature of our galleries and exhibitions."
The Adobe Aero app is free to download, and the SECCA AR experience can be found at https://adobeaero.app.link/kY3vC8ND8jb.
Many of the elements found in the AR experience are available as Instagram stickers. Users can now add more than a dozen colorful SECCA animations to their Instagram stories, found in the public GIPHY library under the hashtags #SECCA and #SECCAgram.
SECCA's 65th anniversary has sparked new commemorative merchandise pieces, including a limited edition screen print poster and a special edition SECCA 65 Swag Bag.
Now available online with a $65 price tag, the SECCA 65 Swag Bag includes a limited edition t-shirt, coffee mug, tote bag, and temporary tattoos. Merch sales support exhibitions and programming at SECCA. The swag bag is only available for a limited time, with orders open through November 12.
Younger artists can also celebrate SECCA's anniversary with new coloring sheets, available to print at home and for free pickup at the front desk at SECCA's main entrance.